Mercedes-Benz USA and Penske Automotive Group are negotiating the transition, distribution rights, management, sales and marketing activities of smart USA. Up until now, Penske has been in charge of such details. When negotiations are finalized, likely by the end of the second quarter, Mercedes-Benz USA will step up to the plate and take over.
The transition is a good idea considering last year's reorganization at smart headquarters in Germany. Why should smart be managed by independent brand, Penske, when it is now fully integrated into the Mercedes-Benz Cars business unit of Daimler AG? All parties seem to agree that the transition to Mercedes-Benz is the best solution.
Speaking about the transition, Ernst Lieb, President and CEO, Mercedes-Benz said, "We are very excited about working toward integration of smart into the MBUSA organization, and look forward to working with our dealer partners to exceed customer expectations for this unique vehicle. The addition of smart, combined with our Autohaus dealer initiative, will help us build upon the tremendous momentum the Mercedes-Benz brand has achieved here in the U.S."1
Roger Penske, Chairman, Penske Automotive Group, added, "?Aligning smart distribution with Daimler, as it is worldwide, is the next step for the smart brand in the U.S. This alignment will enable the smart brand to grow through the Mercedes-Benz dealership network and lead the way in conservation and meeting future fuel economy standards."2
To learn more about addition of the smart car brand or specific smart car models (i.e., the fuel efficient smart fortwo, boasting an EPA-estimated 41 mpg) Mercedes-Benz U.S.' lineup, visit Fletcher Jones Motorcars in Newport Beach, California. We'll be happy to fill you in on all of the details.Source: